Comments on: Doing Your Identity Homework http://www.wandco.com/67 A small personal design firm Wed, 11 Aug 2010 21:12:42 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: DK Holland http://www.wandco.com/67/comment-page-1#comment-43 DK Holland Thu, 22 Sep 2005 17:18:41 +0000 http://www.wandco.com/?p=67#comment-43 Are you picking up on that little pimple next to the Q in the new Quark logo? It may a R - which would meean that they have been able to register their trademark - their new Q - which could mean the Scottish Arts guys might be out of luck in terms of putting dibs on their mark in the US. Or it could be the pimple is a TM which anyone can use on bit of interstate commerce in which case the Scottish guys should sit up and take notice - the same as the Nebraska ETV Neetwork guys did when NBC designed their short lived, ill fated N in the mid 70s: On New Year's Day 1976, NBC proudly unveiled a new, modern "N" logo that had been developed and unveiled at a staggering cost of more than $600,000. "The problem was that many viewers in Nebraska - including NETV program director Ron Hull, watching the Tournament of Roses parade - thought the logo looked just a tad familiar. As it turned out, NBC's big-budget graphics team had come up with a design identical to the logo used by Nebraska's ETV Network. Oddly, not only had NETV paid only $100 to the designer of their logo, but they weren't even particularly happy with it. They settled this by NBC giving them about $1 million worth of TV equipment. An expensive logo, eh?" source: www.tommcmahon.net DKTM Holland Are you picking up on that little pimple next to the Q in the new Quark logo?

It may a R – which would meean that they have been able to register their trademark – their new Q – which could mean the Scottish Arts guys might be out of luck in terms of putting dibs on their mark in the US.

Or it could be the pimple is a TM which anyone can use on bit of interstate commerce in which case the Scottish guys should sit up and take notice – the same as the Nebraska ETV Neetwork guys did when NBC designed their short lived, ill fated N in the mid 70s:

On New Year’s Day 1976, NBC proudly unveiled a new, modern “N” logo that had been developed and unveiled at a staggering cost of more than $600,000.

“The problem was that many viewers in Nebraska – including NETV program director Ron Hull, watching the Tournament of Roses parade – thought the logo looked just a tad familiar. As it turned out, NBC’s big-budget graphics team had come up with a design identical to the logo used by Nebraska’s ETV Network. Oddly, not only had NETV paid only $100 to the designer of their logo, but they weren’t even particularly happy with it.

They settled this by NBC giving them about $1 million worth of TV equipment. An expensive logo, eh?” source: http://www.tommcmahon.net

DKTM Holland

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