Author Archives: Ben Whitehouse

Creating a Solari Flip Clock for Free (kind of)

As a graphic designer living in New York on a limited budget, I am constantly looking into catalogs and magazines, and drooling over the well designed objects I might someday afford. The Aalto vases, the Eames lounge chairs with ottomans, the Akari Noguchi paper lamps — all these items ignite my interest, but their prices bring up every designers biggest dilemma — design or Dinner?

Solari Cifra 3 table clock

One such object is the famous Solari Cifra 3 table clock. Manufactured by Solari in 1965 and designed by the flip (or flap depending on your preference) clock master Gino Valle, the Cifra 3 is often referred to as the “museum clock” as it was sold exclusively by MoMA. Gino Valle was an accomplished designer in his own right designing numerous flip clocks for Airport terminals, most notably his Monumental flip clock at TWA terminal.

Unfortunately, the Cifra 3’s, while still produced, sell for well over $200, which is a little out of my budget. Solution - make your mac (or PC) into a Solari Cifra 3 clock for free in approximately 2 minutes with an elegant little screen saver from 9031.com

Fliqlo Screen Saver

The screensaver turns your idling computer into a wonderful timepiece. The only thing this clock doesn’t do, which is a real pity, is make a flapping sound as time passes. The Cifra 3 makes a small “flap” with each passing minute and a large “chunk” every hour as every flipper turns over simultaneously to display the new hour… although that might drive some folks crazy.

For more design hacks visit Twart Design’s Design w/o Reach for some low tech answers to high design.

Lezioni Design biography – translated
Artnet Biography of Gino Valle
Solari’s Story
Design Addict’s profile on the Cifra 3

The Big Push Off

As designers, I think we have a problem letting go. Designs become like children and we, as loving parents, can’t help but want to pack bagged lunches for the little tikes. On their way out the door, we follow along, cleaning unkempt kerning, spitting in our hankies to clean off the dirty for placement only images we had neglected to delete, and warning our little dears to stay away from Pantone chips they don’t recognize.

The issue worsens in the households of web designers, whose children never leave, and endlessly come home with problems such as letters from their teachers explaining that “your Div (Webspeak) doesn’t want to play with anybody in his class and even refuses to listen to !important (More webspeak) announcements”.

That’s where we come in. Whitehouse & Company has decided to launch a new website with as much fanfare as a new gas station. (well, we kind of forgot to get those flappy streamers, so let me rephrase that - with even less fanfare than a new gas station). The idea with this site is to have something up and running now, and then to perfect it later.

We want to create a forum for design and ideas and to talk to each other: to ask questions about life that, while seemingly unrelated, connect us all creatively. Design is not just about knowing the new features of Illustrator CS2, it’s about life, pop culture, the arts, politics, music, films, and occasionally tips on webdesign.

Design should be fun, Right?

As this is a work in progress, you might notice a few rough edges. That is to be expected. Parts of the website may not match and other parts may not work as intended. We apologize in advance for any discomfort this may cause.