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	<title>Whitehouse &#038; Company</title>
	<link>http://www.wandco.com</link>
	<description>A small personal design firm</description>
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		<title>Help Japan</title>
		<description><![CDATA[W+K Studio is donating all of the profits of their Help Japan Poster for relief support. Buy one today.]]></description>
		<link>http://www.wandco.com/178</link>
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		<title>Gap Rebrands. Default Gradients Everywhere Rejoice</title>
		<description><![CDATA[Dropping its time tested and 20 year old logo, The Gap (now simply GAP) has re-branded with what may be the most boring re-brand sinceâ€¦ ever really. Dropping their iconic stretched serif logo for one which is remarkably like American Apparel’s logo (also Helvetica, also black, and also tightly kerned) What I find most confusing [...]]]></description>
		<link>http://www.wandco.com/155</link>
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		<title>2010 SEGD Twitter Updates</title>
		<description><![CDATA[If you can’t make it to the SEGD national conference this year or want to see what we are up up to in D.C., you might want to follow the Whitehouse &#38; Company Twitter feed.Â We’ll be updating throughout the event and bringing our unique view of the show. There will also be tons of spelling [...]]]></description>
		<link>http://www.wandco.com/149</link>
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		<title>Packing up for 2010 SEGD Conference</title>
		<description><![CDATA[Whitehouse &#38; Company will be closed during the 2010 SEGD National Conference down in Washington D.C. June 2nd — June 5th. We hope to see you there and please feel free to say hello to Ben or Roger. We will also be live tweeting during the conference, so please be sure to check back to [...]]]></description>
		<link>http://www.wandco.com/143</link>
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		<title>St. Paul’s, St. Paul’s</title>
		<description><![CDATA[Some interesting illuminations in London photographed on my visit there with Ben this month. The inset shows St. Pauls in Covent Garden, known as the actor’s church â€“ the Christmas tree silhouette, projected from the market building, is a great example of low-cost high-visibility environmental graphic design. When I was a student at the AA [...]]]></description>
		<link>http://www.wandco.com/138</link>
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		<title>ASISTS Web Design</title>
		<description><![CDATA[We have recently put the finishing touches on a web appliction for the New York State Department of Education. Developed in association with the Literacy Assistance Center in New York, the ASISTS site allows teachers to record the progress and history of students, and to be able to access this information and update it at [...]]]></description>
		<link>http://www.wandco.com/133</link>
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		<title>About People</title>
		<description><![CDATA[We recently completed this branding program, in association with DK Holland, for the Morningside Center for Social Responsisbility; a wonderful group who, among other things, foster conflict resolution in our school system. The use of an anthropomorphic M in the mark, and silhouettes in their outreach materials, underlines their core mission. Shown here are boxes [...]]]></description>
		<link>http://www.wandco.com/130</link>
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		<title>Rancho Mirage Museum Completed</title>
		<description><![CDATA[The first phase of our work at the Children’s Discovery Museum of the Desert project is now completed. The aluminum shafts display the Museum’s logotype, which assembles itself visually on the pylons as you enter the site. The mural (described in the entry for 23 January, below) features 4,000 tiles to which donors portraits are [...]]]></description>
		<link>http://www.wandco.com/103</link>
			</item>
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		<title>Children-Friendly Acessible Hospital Signs</title>
		<description><![CDATA[We recently completed this sign system for a Children’s Hospital using photo pictograms for both wayfinding and destination signs to create an accessible and children friendly environment. The system builds on our work with Lighthouse International in New York and features a tactile ledge which is easily located by sight-impaired users, and a new typeface [...]]]></description>
		<link>http://www.wandco.com/106</link>
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		<title>Ozella’s Code. A Front Page Controversy</title>
		<description><![CDATA[In today’s Times, it is reported that part of the extensive graphics we have designed for the new monument being constructed at Frederick Douglass Circle, have become the center of a heated controversy. Beneath an eight-foot-tall sculpture of Douglass, by Gabriel Koren, the plans call for a huge quilt in granite, by Algernon Miller, who [...]]]></description>
		<link>http://www.wandco.com/123</link>
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